Rotosound is one of the world's most iconic manufacturers of guitar and bass strings, with a heritage spanning more than half a century. Renowned for creating the unmistakable British Tone, Rotosound has helped shape the sound of modern music through continuous innovation, precision manufacturing and close collaboration with legendary artists.

Throughout its history, Rotosound has worked with some of the greatest names in rock music, including Jimi Hendrix, John Entwistle and Geddy Lee. Their feedback played a key role in developing strings that became the foundation of countless classic recordings and live performances.

Among the company's most celebrated products are the legendary Swing Bass 66 bass strings and the Roto guitar string series, recognised worldwide for their bright tone, powerful dynamics, long-lasting performance and exceptional tuning stability. Rotosound manufactures strings for electric, acoustic and classical guitars, basses and other stringed instruments.